Some things on our list need to get done, and you could argue that they are “important.” Many people fill their days doing client projects and customer service. After all, we have to deliver on our promises. But those are not growth activities.
Of course, we also fill a surprising amount of our time with “distractions.” Some are more obvious than others. Many of us lose hours in reading and responding to e-mails, which might feel like “work” but how productive are we really being?
How many of your activities are true “growth activities.” What things will grow your business? Expand your impact? Allow you to make a bigger difference? Really fulfill your purpose?
When you really look at it, those things happen primarily in two ways. When you create things. And when you connect with people.
As a Content Creation Coach, these types of activities are dear to my heart. I see the power of creating new things. Of putting your ideas into tangible pieces. Whether you are writing a blog article or a book, creating a program, shooting a video, making a new presentation… creating things generates value.
You are increasing the assets of your business. You are putting valuable things into the marketplace (even if they don’t cost money). You are giving value that expands your worth and inevitably returns to you.
The most powerful thing about creating content and other pieces in your business is that it gives you something new to share. Creating something new doesn’t mean anything if others don’t see it.
When you connect with other people, that is when all sorts of magical things happen. You might end up with a new client. You could find out about a fantastic opportunity. You could impact that person and create a ripple effect in their life and beyond.
The incredible web of possibilities that exists in a conversation with another person is huge. There is a real art to finding the places where your interests, needs, and capabilities intersect. That’s why it’s called “networking”!
Being able to impact someone else is at the core of our purpose. Each of us brings our own area of expertise and focus to each interaction, of course. But if we approach it openly, each conversation is an opportunity to live out our purpose.
I’ve been spending a lot of my time recently connecting with others. And I often share things that I have created with the people I am connecting with. Sharing value and making a difference. Win win!